Business Mural Brief: What to Send for a Clear Quote

A useful mural quote begins before the design. The artist needs to understand the wall, the space around it, the purpose of the work and who will approve the project. A message that contains only “How much is a mural?” cannot describe the real scope.

This checklist helps cafés, restaurants, hotels, offices, shops and other organisations prepare a brief that can be reviewed. You do not need a finished design; you need the right project facts and a clear creative direction.

1. State what the mural should do

Begin with one sentence about the purpose. The mural may create an atmosphere, make an entrance recognisable, connect a space with a brand, form a photographic focal point or bring a local story into an interior. Purpose guides composition more effectively than a list of unrelated trends.

Identify the audience too: guests, employees, passers-by, children, event visitors or a mixed public. The business mural guide offers broader questions about choosing the wall and objective.

2. Identify the exact wall and location

Share the business name, city and whether the wall is indoors or outdoors. Explain where it sits: entrance, dining area, reception, meeting room, garden, façade or another zone. Mention whether the site is operating, under construction or waiting for another trade to finish.

If the wall is not owned by the requester, confirm who can authorise the work. Permissions, building rules or public-space requirements remain the client’s responsibility unless a different scope is agreed.

3. Send wide and close photographs

Send a straight photograph showing the full wall, a wider view showing the surrounding space and close photographs of the surface. Keep furniture, signs and fixed obstacles visible in one version. An empty crop may hide the real viewing distance, access route or relationship with the interior.

For an exterior wall, show the approach and surrounding ground. If daylight and evening lighting change the space, include both views.

4. Add dimensions and interruptions

Provide approximate width and height, plus the position and size of doors, windows, columns, radiators, sockets, panels or other interruptions. Mark measurements on a simple photograph or sketch when possible.

Approximate measurements can support an initial review; final production decisions may require verification on site. A dimension without a photograph does not show the wall’s proportions or context.

5. Describe the surface honestly

State whether the surface appears to be plaster, concrete, brick, wood, metal or another material, and whether it is smooth, textured, newly painted, stained, damp-looking, cracked or peeling. Surface condition can change preparation and scope.

If you do not know the material, say so and provide close images. The artist can identify what must be checked instead of the client guessing.

6. Explain access and operating constraints

Note the floor level, ceiling height, stairs, narrow passages and whether safe access equipment can reach the wall. Mention fixed furniture, customer circulation, vehicle access and areas that must stay open.

State the hours when work can take place and any security or building-management rules. This separates design time from the practical production plan described in the mural project process guide.

7. Give a creative direction, not a copied image

Send a short description and a small set of references. For each reference, explain what matters: palette, energy, subject, line quality, density or atmosphere. Include current brand colours and a usable logo file only when the brand must appear.

References are a conversation tool, not permission to reproduce another artist’s mural. Leave room for a composition designed for your wall, audience and business.

8. Clarify text, logo and approval rules

If the mural contains words, provide the exact approved spelling. Identify mandatory logo clear space, brand colours or elements that cannot be altered. If there are no strict brand rules, say that too.

Name one person who can consolidate feedback and approve the direction. Conflicting comments from several contacts can change the project after work has progressed.

9. Share timing and budget context

Give the desired completion window, opening date or event date and say whether it is fixed or flexible. Include any construction schedule that affects access. A deadline should be discussed before assuming availability.

If you have an approved budget range, sharing it helps compare a realistic area, detail and production approach. A quote still depends on the wall and scope. The mural pricing factors guide explains why size alone is not a complete estimate.

Copy this mural enquiry checklist

• Business, city and contact person;
• indoor or outdoor wall and exact location;
• purpose and audience;
• approximate width and height;
• wide, straight and close surface photographs;
• surface material and known condition;
• doors, windows, sockets, furniture and other obstacles;
• access, operating hours and site rules;
• creative direction and reference notes;
• required text, logo and brand rules;
• approval contact, timing and budget context.

Request a mural review from Asil Argun

Asil Argun has worked across mural, graffiti, painting and tattoo art since 2010. He develops site-specific mural compositions from Antalya for businesses and project locations in Türkiye.

Explore the mural portfolio and enquiry options, then send the completed checklist with your wall photographs. The first review can identify missing site information and the right next step before a design or quote is promised.